Sam Terry - Founder
LID Helmets is the vision of Sam Terry. Sparked by his concern over the lack of helmet use by London's bike-share users, he went about creating a bike helmet that would be easy to carry around, but also look great too. In late-2017, LID Helmets 1st design was launched on the Indiegogo crowdfunding site. Sam's ambition is for LID to become the #1 lifestyle, urban cycling brand.